2.      Responsible for visualizing – the look and vibe of the brand

3.      Responsible for online marketing campaigns and related communication

4.      Responsible for appropriate product Positioning & Branding in the industry

5.      Build Brand presence by designing product/application specific marketing pages on the website, Instagram, Facebook, Twitter, Blogs and so on

6.       Inspecting and uploading customers’ product reviews

7.       Create & implement strategies for organic and inorganic growth online across all digital platforms

8.      Identify food bloggers and influencers and release videos and blogs maintaining an active web presence

9.      Work closely with sales, NPD and finance  functions to drive the marketing objectives of the company

10.  Work closely with all the digital marketing channels including Social Advertising, Mobile, Video, Inbound calling and Email campaigns and virtual exhibitions

11.  Focus on building demand generation strategies, brand perception and new marketing techniques

12.  Understanding market trends and collaborate with brands or influencers to increase market reach

Key Skills:

·         Strong knowledge of e-commerce platforms

·         Skilled in content development for branding and marketing purposes

·         Strong aesthetic sense on digital layout

·         Skilled at engaging customers on digital platforms